Responsible Kidfluence Pledge
Our mission is to bring together the voices of parents, marketing agencies, and brands to safeguard the rights and wellbeing of children in social media content.
As the digital world evolves faster than regulation, we’re at the start of a crucial journey, and we are inviting all voices to help shape practical, respectful standards that protect the next generation growing up online.
TAKE THE SURVEY
Do you want to help inform and shape a Responsible Kidfluence Pledge? We need to hear from Parents, Influencers, Brands, and Talent Agents to understand their current practices and concerns.
Complete either survey for the chance to win a £50 Amazon Gift Card.
TAKE THE SURVEY
TAKE THE SURVEY
Project Timeline
Phase 1: Survey
Through two surveys, one for Industry, and one for Parents, we will examine the current landscape and practise.
Phase 2: Draft
Based on the survey’s responses, we will draft guidance for Parents and for Industry.
Phase 3: Consultation
We will invite select parties to consult on the draft guidance, including relevant brand, agency, academic, regulatory, and talent.
Phase 4: Publication
The Responsible Kidfluence Pledge will be published, with guidance for Parents, and guidance for Industry. Resources will be available for download including worksheets and checklists.
Phase 5: Pledge
To cement this as an industry-wide initiative, we will seek Parents and Industry to sign the Responsible Kidfluence Pledge, with continued development.